Illumatik decided to propose something different other than a square projection.
They projected from behind the glass on a hexagonal projection vinyl, using Resolume Arena.
The projection took place every day between 16:00 and 01:00. During the day, the white vinyl hexagon appeared as regular branding featuring the J&JOY logo which appeared black during projection.
The W320UST was chosen because of its bright 4000 lumens and the limited space behind the storefront meant an ultra short throw projector was necessary.
An NUC computer was linked to the projector via LAN to schedule the projections. A web cam enabled them to check via a smartphone that everything was on track. The computer had a VPN so that content could be changed or issues could be resolved remotely if necessary.