Augmented Climbing Walls has gone down a storm across the globe with walls now installed in Norway, Sweden, Finland, Russia, UK, France, Germany in Europe, as well as Canada, USA, South Korea, Singapore and Australia and with upcoming installations in many more countries. For a full list of locations visit: www.augmentedclimbing.com/locations
Raine said: “We have had an absolutely brilliant, overwhelming response from both climbers and operators.”
Climbing walls are creating new events with the solution to attract more customers and are seeing climbers coming back more often. Bouldering is a very social activity with groups of climbers helping each other as they ‘work problems’. These interactive games take this social side to a whole new level and allow climbing walls to bring all sorts of new challenges into the mix.
By creating a memorable and unique experience, shopping centres with Augmented Climbing Walls have seen a greater footfall and often use the marketing feature to promote key messages. Gyms have also embraced the interactive wall as a new diverse fitness experience to attract and retain fitness enthusiasts.
Raine added: “The Augmented Climbing Wall is always under active development. New games and features are being developed all the time to ensure the system stays fresh.”
Jump Ninja in Manchester is one of two centres in the UK with an Augmented Climbing Wall. Hailey Edwards is the General Manager at the centre. She said: “We launched Jump Ninja in April with both the Augmented Climbing Wall, interconnected trampolines and obstacle course. Our customers’ response to the wall has been incredibly positive. I hadn’t expected it to be as popular as it is. The children love it but it is also attracting serious climbers to our centre.
“We are seeing more groups, such as local climbing clubs, coming and spending several hours training on the wall. So, it is attracting groups and individual climbers that wouldn’t necessarily have considered coming to the trampolining park.”
Visitors can book online to simply climb on the interactive climbing wall or they can get a combined ticket with trampolining.
Hailey commented: “It’s all about fitness isn’t it? You burn a massive amount of calories trampolining – then combining your cardio activity with climbing uses a whole load of other muscles.”
Commenting on how easy the system is to use, Hailey added: “It is really easy for children to use. All of the games are on a monitor for them to select and we have a member of staff on standby in case they need help. The most popular game for our younger customers is Whack a Bat. The Sparks game is a little trickier and more challenging. So, there is something for everyone!"
As well as the Augmented Climbing Wall, Jump Ninja has around 50 interconnecting trampolines in its trampolining park and a Hurricane Simulator Booth. This is open Monday to Sunday, every day from 10am to 8pm with open jump, fitness and little ninja sessions running throughout the week and a teen night on Fridays. Visit the website for session times.
Unit 1, Red Rose Retail Park, Regent Road, Manchester, M5 3GR
Tel: 0161 872 0222
Augmented Climbing Wall is the world's first global gaming platform for climbing walls.
Image copyright © Augmented Climbing Wall