Optoma announced today that it has formed a new distribution partnership with IT distributor, Disway, for its operations in Morocco.
Effective immediately, Disway will be Optoma’s main distribution partner across Morocco - looking after its cost-effective business projectors.
Mohsin Abakhti, Optoma Manager Middle East, Turkey & Africa, said: “We are delighted to announce Disway as our new distribution partner. With Disway’s expertise in the markets of French-speaking countries, we will look to increase our presence across north and mid-Africa.”
Disway’s CEO, Hakim Belmaachi, said: “We know Optoma manufactures high quality projectors, so adding Optoma to our portfolio of products and brands will enhance the range that we can offer our customers.”
Anas Benjelloun, Disway’s Sales & marketing Director, added: “We look forward to developing a strong partnership with Optoma.
“Morocco is a growing market with an increasing demand for high quality, reliable products, which is why Optoma fits perfectly into our product portfolio.”
Disway will be stocking the popular bright business projectors S316, S310e, X312, X316, X350, X304M, W310 but all projectors from Optoma’s full range will be available to order from Disway.
Optoma projectors use DLP technology, pioneered by Texas Instruments. This uses millions of mirrors to produce high quality imagery which does not suffer colour degradation over time, as sometimes experienced in other projector technologies.
Mohsin added: “The dust-sealed, filter free design of DLP projectors prevents dust and dirt from affecting the system ensuring optimal image quality with minimal maintenance. This makes our projectors ideally suited to the dry conditions of the African markets.”
About Disway
Disway was formed in 2010 following a merger of Matel PC Market and Distrisoft and is now one of the largest IT distributors in Africa. It offers a wide range of top international brands of major software and hardware manufacturers including Apple, Microsoft, Hp, DELL, Samsung, Sony, Toshiba, and Lenovo.
Based in Casablanca, Disway also has offices in Rabat, Agadir, Tunis and Sfax, and employs 250 staff.
www.disway.com
About Optoma
Optoma is a world leading designer and manufacturer of projection and sound products for business, education, professional audio/video and home entertainment.
Optoma’s projection products combine superior image processing technologies with exceptional engineering and innovation to deliver stunning crystal clear images with ultimate reliability.
Optoma projectors use DLP® technology, pioneered by Texas Instruments. This uses millions of mirrors to produce high quality imagery which does not suffer colour degradation over time, as sometimes experienced in other projector technologies.
The Optoma NuForce sound range is designed for people that care about audio. They are built from premium quality components to deliver sleek design and exceptional sound.
The Optoma Group has continental headquarters in Europe, the USA and Asia; whilst Optoma Europe, based in London, covers Europe, Middle East and Africa (EMEA). Local services are delivered from regional offices in France, Germany, Norway, Spain and the Netherlands and sales representatives in the Czech Republic, Dubai, Italy, Poland, Russia, Romania and Saudi Arabia. www.optoma.com
