Retailers visiting the Retail Design Expo – part of the Retail Business Technology Expo and Retail Digital Signage Expo on 9-10 March - will see the UK debut of DisplayMapper that is set to change the face of retail.
Having created retail projection showstoppers like Harrods’ Faberge installation, Projection Artworks developed DisplayMapper for retailers that want to recreate this type of next-generation ‘magic’ on a smaller and more affordable scale.
Optoma, Projection Artworks and Texas Instruments are coming together at the Retail Design Expo to showcase retail applications for projection with real case studies that have generated greater engagement and revenue at the point of purchase.
On their stand (B30) the trio will have a live demonstration area showing how to use the DisplayMapper software together with Optoma’s LED projectors.
Nick Price, Territory Manager at Optoma, said: “Laser and LED projectors are now a cost effective retail display option. Projections can be daylight visible and maintenance costs for bulbs replacement have been eradicated through LED and laser technology which can provide an astonishing 20,000 hours of impressive, virtually maintenance-free operation.”
Optoma has been at the forefront of technology for digital signage and retail displays with its award-winning projectors engineered with DLP® technology from Texas Instruments.
Visitors at the show will see projection mapping displays using Optoma’s LED and laser projectors on sportswear, luxury goods including watches, technology products and FMCG.
Tom Burch from Projection Artworks said: “As consumers get evermore savvy, retailers need to move beyond the screen to grab their attention, engage them and increase sales. Projection mapping allows digital content to be applied on or around physical products or spaces to create this impact.”
DisplayMapper is the world’s first cloud-based, projection-mapping, content management and projector control system which has made global, scalable retail projection rollouts possible.
Tom added: “DisplayMapper is a low-cost, turnkey technology solution that can help any retailer – big or small – create truly engaging project mapped displays. By merging video mapping, content management and projection control into one unit, DisplayMapper will breathe new life into retail displays.”
“Advancements in display technology allow retailers to incorporate engaging in-store displays,” said Dave Duncan, DLP Products business manager at Texas Instruments. “By using Texas Instruments DLP technology, Optoma has the flexibility to scale and customise their solutions for LED or laser-based projection displays.”
Retailers will also see a new dynamic solution for stores that can sweep marketing messages and imagery across their shop floor, wall and ceilings. The Mirror Head from the Dynamic Projection Institute is perfect to create engaging projection mapped retail displays. It comprises a high-tech mirror that is digitally operated and can move either rapidly or slowly to project pictures, videos and text onto any surface.
At the stand two Mirror Head units, each combined with a new lamp-less ZU650 laser projector from Optoma, will demonstrate the dynamic solution with imagery moving across different surfaces within the retail displays.
The Retail Digital Signage Expo 2016 takes place from 9-10 March 2016 at Olympia, London. The event is free to attend. To register visit: www.retaildesignexpo.com/free-registration
Tom Burch from Projection Artworks will be speaking at the event with Optoma’s Justin Halls and Rob Hollands from creative agency Anthem (12:50pm on Thursday 10 March). Together they will share how a recent POS retail experience installed in a major supermarket stimulated customer engagement and massively increased sales. The session will examine the role of projection in retail with case studies from Faberge at Harrods, Topshop and Quality Street. The discussion will also look at the latest technology for retailers to grab customer attention to challenge ‘flat panel thinking’ and applications bringing the physical and digital experience together into one seamless customer experience. The session will take place in Theatre 1.
NOTES TO EDITORS
Texas Instruments www.ti.com/dlp
Projection Artworks is the UK’s leading pioneer in projection-based retail solutions. With over ten years’ experience in projections both large and small, it now specialises in daylight-visible window displays, interactive product showcases and innovative POS concepts. Often working with the world’s top advertising and event agencies, Projection Artworks has created spectacular works for brands such as Nike, Disney and Red Bull. The company is the only one of its kind to offer full-scale creative and production services under one roof. www.projectionartworks.com
Display Mapper is a 3D projection mapping and content management system. Until now, the use of projection mapping (the art of ‘mapping’ projected animations onto 3D products and spaces without screens or devices) has been limited to specialists. But DisplayMapper’s new digital platform lets any business, regardless of size or expertise, create breakthrough projection mapping displays that wrap around products and in-store spaces at touch of button.
Merging both the physical (the projection surface) and the digital (the animated content), the platform even offers projection mapping templates to help retailers augment their projection content to fit around any in-store object or feature.
DisplayMapper is the world’s first cloud-based content distribution, projector control and display system with a full 3D video-mapping engine. Working from the cloud means DisplayMapper campaigns can be syndicated across a network of stores, whilst being scheduled and updated remotely via the DisplayMapper app.
It completely simplifies the installation process because no cables are needed to either control the system or link to a display. All that is needed is a low-cost Android player, a projector and a web browser. The system just requires a connection to the Internet and then operates wirelessly and campaigns can be monitored remotely via a USB camera. www.displaymapper.com
Dynamic Projection Institute is a Viennese company that develops innovative media technology for architecture, design, fashion and arts. The key products of the company are the Mirror Head and the MDC-X, Media on Demand Control, Media Server. These developments have globally revolutionised dynamic projection. www.dynamicprojection.com
About Optoma
Optoma is a world leading designer and manufacturer of projection and sound products for business, education, professional audio/video and home entertainment.
Optoma’s projection products combine superior image processing technologies with exceptional engineering and innovation to deliver stunning crystal clear images with ultimate reliability.
Optoma projectors use DLP® technology, pioneered by Texas Instruments. This uses millions of mirrors to produce high quality imagery which does not suffer colour degradation over time, as sometimes experienced in other projector technologies.
The Optoma NuForce sound range is designed for people that care about audio. They are built from premium quality components to deliver sleek design and exceptional sound.
The Optoma Group has continental headquarters in Europe, the USA and Asia; whilst Optoma Europe, based in London, covers Europe, Middle East and Africa (EMEA). Local services are delivered from regional offices in France, Germany, Norway, Spain and the Netherlands and sales representatives in the Czech Republic, Dubai, Italy, Poland, Russia, Romania and Saudi Arabia. www.optoma.com
